From zero
to momentum.
I build your marketing, we run it together, then I hand it to your team. Twelve years of brand, growth and entrepreneurship, from Dakar to the continent: what stays when I leave is a team that knows how, and a system that runs.
- Your team trained on its real work
- A system that runs: dashboard, tools, AI agents
- Handed over at your pace, usually in 3 months
- UNICEF
- Samsung
- AFD × Basketball Africa League
- Socium
- Brut Afrique
- Keewu Production
- Impact Hub
- CFAO Motors
- Women Investment Club
- Palm Beach Hotel
- Westerwelle Startup Haus
- RAES
- Creative African Exchange
- So Fatoo
- Sol Solat
- Aarhus University
- UNICEF
- Samsung
- AFD × Basketball Africa League
- Socium
- Brut Afrique
- Keewu Production
- Impact Hub
- CFAO Motors
- Women Investment Club
- Palm Beach Hotel
- Westerwelle Startup Haus
- RAES
- Creative African Exchange
- So Fatoo
- Sol Solat
- Aarhus University
- 10 × 52′ TV episodes written
- 3 short films directed
- 2 documentaries produced
- 4 Basketball & BBQ editions
- 24+ teams on our courts
- 3 working languages
- 169 videos produced
- 2,000+ hours of editing
Three moves. Your team scores.
I build your marketing, we run it together, then I hand it to your team. Everything is on quote, AI agents always included.
- 01Draw it upA 90-day plan and the numbers to watch
- 02Run it togetherA system that works, and a team that knows how
- 03Pass it onA team that scores without me
What we build: brand, ads, content, data, events, film and AI, depending on the diagnostic. See everything →
Proof, not promises.
Socium: one HR and payroll platform for the way Africa works
From a website that shows to a website that sells
24/7 every visitor gets an answer or a next step
Kaay ñu Tech
Launching the Impact Hub Dakar brand in Senegal
1st hire, alongside the founders
Alley Oop Africa — 10 episodes, 7 countries, 20 stories
10 × 52' episodes
Basketball & BBQ — Dakar's creative-scene tournament
4 editions
Africa Now: African designers at Galeries Lafayette, Paris
1 week of shooting in Paris
What I learned, shared honestly.
No theory. What twelve years taught me, often the hard way: most growth problems aren’t marketing problems, a plan nobody measures is just a wish, and my failures taught me more than my wins. One obsession runs through all of it: create value people can see, and deliver results you can count.
- Fix one thing at a timeThe projects that worked focused on what really blocked. The ones that failed tried to do everything at once.
- If it isn’t measured, it didn’t happenNumbers before launch, every time. It saves budgets, and it ends debates.
- Ship, then improveA good plan delivered this week beats a perfect plan next quarter.
- People firstBrands, teams and events work when people trust each other. The rest follows.
The assist, free for all.
Articles, playbooks and a few free tools so your team can score without me, starting today. Field-tested in Senegal and West Africa.
When you're ready, which country next, what to change in your positioning, and the local partners who open doors. Coming soon: join the waitlist.
Tool What can I pay for a client?From your price, margin and how often clients come back: what one client is really worth, the most you can pay to win one, and what your ad budget must bring each month.
Article Pourquoi 99 % des « startups » sont en fait des PME (et pourquoi c’est très grave de les confondre)Lever des fonds, loterie ou architecture ? Ce que Wave, Paps, Djamo, Anka, InTouch ou Socium ont en commun, et pourquoi la plupart des jeunes entreprises sont des PME, ce qui est une très bonne chose.
“You’re absolutely spot on : tant que la distinction entre les 2 modèles ne sera pas claire dans la structuration même des mécanismes de support, on ne sera pas dans un sillage de durabilité.”
“De loin, l’un des meilleurs articles que j’ai lu jusque là sur le sujet des startups au Sénégal.”
“Très belle analyse réaliste, à consommer sans modération.”
“Merci d’avoir cité YumYum comme exemple de PME. Nous revendiquons absolument ce statut.”
“Une analyse d’une lucidité brutale, et nécessaire. Vous mettez des mots exacts sur une confusion qui tue beaucoup de projets dans l’œuf.”
“Merci pour ce décryptage, ça fait du bien de remettre de la clarté dans le débat. Elle fait avancer le débat.”
“Quel excellent article. J’en ai appris des choses. Merci pour ces enseignements condensés et limpides.”
“Super Amath, j’aime beaucoup le style.”
Let’s build a team that scores without you.
Tell me where you're starting from: a team to train, a plan to draw up, or a system to build and hand over. You leave with a plan either way.