← Library Free tool · Partnerships
Sponsorship pack builder
Brands don’t buy logos, they buy access to an audience and a story. Describe yours, pick what you can offer, and get three sponsor tiers, a one-page pack to send as PDF, and the message to open the conversation.
✳ Do it with Claude: this tool works inside your own Claude → Message to open the conversation
What sponsors really look at
- Their goal, not yours. Find out first if the brand wants visibility, sales, a younger image or contacts, and lead with that.
- The cost per person reached. Compare it to what an ad campaign would cost them for the same people.
- Proof. Photos, numbers and press from past editions. A first edition sells the team and the story.
- Activation over logos. Something people do with the brand (a contest, a sampling, a content series) beats a logo on a banner.
- The report. Promise a results report after the event, and deliver it: that’s how the sponsor comes back next year.
- Start early. Brand budgets are often set months in advance: pitch 4–6 months before the date.
Want a full plan around these numbers? Get a free 90-day game plan, or talk it through with me.