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Digital marketing training and workshops in Dakar

Sessions for teams, entrepreneurs and students, built on what I actually did: what worked, what didn’t, and what the failures taught me. I like being challenged as much as I like sharing.

Get a proposal → Start with a diagnostic

Popular requests

  • Real casesfrom what I did, wins and mistakes
  • 30 daysafter: skills used on the job, checked
  • FR · EN · WOin the language your team works in
01

You need this if…

Companies training their marketing team, incubators and programs, schools and universities.

  • Your team executes but doesn’t know why
  • Trainings are forgotten a week later
  • You need your people to read data and decide
  • A school or programme wants sessions built on real practice
Programmes

Three programmes, ready to run

Built on your real cases, useful the next day, checked 30 days later.

Sell on WhatsApp

Turn WhatsApp from a chat into a sales machine: every message answered, every lead followed up, every sale counted.

For Shops, SMEs and sales teams who sell through WhatsApp and Instagram.

  • WhatsApp Business set up properly: catalogue, labels, quick replies
  • Scripts that close: first reply, objections, price, follow-up
  • Mobile money and delivery without losing the sale
  • Count it: which chats become sales, and what each one cost

You leave with Your scripts, your follow-up routine and a simple sales tracker.

1 day on site or online, then a check 30 days laterPlan it →

AI for your team

Your team uses AI every day to research, write and report, safely and in French, on its own work.

For Marketing, communication, HR and management teams.

  • What AI does well, what it gets wrong, and the rules to keep
  • Hands-on on your real tasks: research, posts, emails, reports
  • Your prompt library and your brand voice, written down
  • One small AI agent your team can keep using

You leave with A prompt library, a usage policy and hours saved every week.

1 to 2 days, then a check 30 days laterPlan it →

Marketing that pays

Stop guessing: know what each channel brings in, what a customer costs you, and where to put next month’s budget.

For Founders and marketing teams who spend on ads or content without clear results.

  • The 3 numbers that matter: cost per lead, cost per sale, value of a customer
  • Tracking that works here: links, pixels, click-to-WhatsApp
  • Your dashboard, built live on your own data
  • The weekly ritual: one number, one decision

You leave with A live dashboard and a weekly routine your team owns.

1 day plus a dashboard set-up, then a check 30 days laterPlan it →
02

The method

  1. 01

    Scope

    Before

    A call to understand the team, the level and the goal.

    Deliverable: Programme tailored to you

  2. 02

    Share

    Session

    Real cases, exercises on your own business, and room to challenge.

    Deliverable: Practical tools and templates

  3. 03

    Apply

    30 days

    Each participant applies one thing on the job.

    Deliverable: Action plans

  4. 04

    Check

    After

    A follow-up session on what changed.

    Deliverable: Results check

03

What you receive

  • Tailored programme
  • Session materials and templates
  • Exercises on your own business
  • Follow-up session after 30 days
  • Team sessions: brand, content, paid ads, analytics, from real cases
  • Sessions for entrepreneurs: the mistakes to avoid, the moves that worked
  • Custom programs for incubators and schools
  • Sharing sessions with students, where questions and challenges are welcome
04

How we measure success

Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.

  • Satisfaction and confidence before / after
  • Share of participants applying a skill after 30 days
  • Results of the projects applied
05

Four ways to start

1–2 weeks

Diagnostic

A half-day or one-day session for your team.

Best: To see clearly before investing

Start a project →
Usually 3 months

The Assist

A multi-session programme with follow-up. Built and run with your team, then handed over.

Best: To get results and a team that keeps them going

Start a project →
1–2 days

Team training

Your team trained on its real work, with the tools to keep doing it.

Best: To start fast

Start a project →
Weekly or monthly

Follow-up

Your team runs it; every week or every month we read the numbers together and decide the next moves.

Best: To stay sharp after the 90 days

Start a project →

Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.

Questions

Do you design custom programs?

Yes. Curricula were designed from scratch for the UNICEF Salmaïtou project.

Do you teach in schools?

It’s something I want to do much more of. I did my MBA at Groupe ISM in Dakar, and sharing with its students would be a natural first step. Schools that want a session built on real cases can reach out.

In French or English?

Both, and Wolof when it helps.

Tools Miro · Google Slides · Notion · Library tools

Digital marketing training and workshops in Dakar

Your proposal in 30 seconds.

Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.

  • No commitment
  • Confidential, NDA on request
  • One contact: me
1What you need
2When
3Where to reply

By sending, you agree to be contacted about this project.

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Direct line

Send me a message.

A question, an idea, a project: a short message is enough. I read every one.