Diagnostic
KPI framework and one leadership dashboard.
Best: To see clearly before investing
Start a project → Service 05
Marketing analytics and KPI dashboards
Dashboards and KPIs that turn marketing into decisions, so you know what works and what to do next.
- 5 minutesfor your leadership to read the month
- 3–5numbers that matter, instead of 50 nobody reads
- Livedashboards connected to your tools, no copy-paste
01
You need this if…
Marketing teams, startups, incubators and programs that report to boards, funders or partners.
- Every department has its own numbers, and they don’t match
- Your marketing report is a PDF of screenshots
- You can’t say which channel brings your best clients
- Decisions are made on gut feeling, then justified with data
02
The method
- 01
Define
Week 1Workshop with leadership: the decisions you need to make, and the few numbers that drive them.
Deliverable: KPI framework (definitions, owners, targets)
- 02
Connect
Weeks 2–3Audit of your data sources and tracking, then connection: ads, website, CRM, sales.
Deliverable: Clean, connected data
- 03
Build
Weeks 3–4Dashboards for each level: leadership, marketing, sales. Simple, visual, live.
Deliverable: Live dashboards
- 04
Decide
MonthlyA monthly review: what the numbers say, and the decisions to take. Your team is trained to read them.
Deliverable: Monthly report with recommendations
03
What you receive
- KPI framework with definitions and targets
- Tracking and data audit
- Live dashboards (leadership, marketing, sales)
- Monthly report with clear recommendations
- Team training to read and use the data
- KPI framework: the few numbers that matter
- Dashboards connected to your tools
- Monthly reports with clear recommendations
- Team training to read and use the data
04
How we measure success
Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.
- Time to produce the monthly report
- Share of decisions backed by a number
- Marketing cost per client and return per channel
- Forecast vs actual
05
Four ways to start
The Assist
Full measurement system, dashboards and team training. Built and run with your team, then handed over.
Best: To get results and a team that keeps them going
Start a project →Team training
Your team trained on its real work, with the tools to keep doing it.
Best: To start fast
Start a project →Follow-up
Your team runs it; every week or every month we read the numbers together and decide the next moves.
Best: To stay sharp after the 90 days
Start a project →Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.
Questions
Which tools do you use?
The ones you already have where possible. The dashboard follows your data, not the other way round.
Can you see an example?
Yes: the Socium content studio dashboard is public and linked in the site footer.
Tools GA4 · Looker Studio · Google Sheets · Meta Ads · HubSpot · Notion
Marketing analytics and KPI dashboards
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