Diagnostic
Tracking setup and campaign audit, with a test plan.
Best: To see clearly before investing
Start a project → Service 02
Performance marketing and paid ads in Senegal
Campaigns that bring revenue, not just clicks. We reach the right people with campaigns designed around your business goals, and you know what each sale costs.
- Cost per clientknown, and kept under the limit your margin allows
- 7 daysto know which message and audience work
- Weeklyreport in sales, not in clicks
01
You need this if…
B2B and B2C companies that already sell and want a predictable flow of leads and deals.
- You boost posts and don’t know what it brings back
- Your ads get clicks but few clients
- Nobody can tell you your cost per client
- You want to scale your budget, but not blindly
02
The method
- 01
Measure
Week 1Tracking first: pixels, conversion events, UTM links, WhatsApp click tracking. No tracking, no ads.
Deliverable: A clean measurement setup
- 02
Calculate
Week 1What a client is worth, what you can pay to win one, the budget and the targets.
Deliverable: Targets: CAC, ROAS, cost per lead
- 03
Test
Weeks 2–3Small tests: several audiences × several creatives. Losers are cut fast.
Deliverable: Winning combinations
- 04
Scale
Week 4 +Budget moved to what works, new creatives every month, landing pages improved.
Deliverable: Growth you can predict
03
What you receive
- Tracking setup (Meta, Google, LinkedIn, GA4)
- Unit economics model: client value, max CAC
- Campaign structure and creatives
- Landing page recommendations
- Weekly performance report
- Campaign strategy across LinkedIn Ads, Google Ads and Meta
- Funnels and landing pages that convert
- Tracking set-up and weekly optimization
- Clear reporting: spend, leads, deals, return
04
How we measure success
Before we start, we agree on the numbers. You follow progress on a dashboard and get a report with clear decisions.
- Cost per acquisition (CAC)
- Return on ad spend (ROAS)
- Cost per lead and lead-to-sale rate
- Revenue generated by campaigns
05
Four ways to start
The Assist
Full setup, tests and scaling over a quarter. Built and run with your team, then handed over.
Best: To get results and a team that keeps them going
Start a project →Team training
Your team trained on its real work, with the tools to keep doing it.
Best: To start fast
Start a project →Follow-up
Your team runs it; every week or every month we read the numbers together and decide the next moves.
Best: To stay sharp after the 90 days
Start a project →Everything is on quote, after a first conversation. The Assist Method: Draw it up · Run it together · Pass it on.
Questions
Which ad platforms work best in Senegal?
It depends on who you sell to. LinkedIn Ads for B2B decision-makers, Google Ads for people already searching, Meta and Instagram for consumer reach. The plan starts from your customer, not the platform.
How much budget do I need?
Enough to learn fast. The first session sets a test budget that fits your margins, then scales what works.
Tools Meta Ads · Google Ads · LinkedIn Ads · GA4 · Looker Studio · HubSpot
Performance marketing and paid ads in Senegal
Your proposal in 30 seconds.
Tell me what you need. I reply personally within 24 business hours with a clear proposal: scope, timing and price.
- No commitment
- Confidential, NDA on request
- One contact: me
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