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Strategy pack · Excel

Competitor analysis

Compare 5 competitors on offer, price, channels and reviews, and find the gap you can own.

One line per competitor. Include indirect alternatives too (doing nothing, the informal market, the neighbour who does it).

Preview of the Competitor analysis template

Competitors

CompetitorOfferPrice (FCFA)Main channelsFollowers / reachWhat customers praiseWhat customers complain aboutTheir weak spotOur edge

Gap

What nobody does well, that we can own.

Gap we seeProof (reviews, conversations)How we own itFirst action
Try: WhatsApp, ad budget, Gen Z, Bul Ma Topp
Direct line

Send me a message.

A question, an idea, a project: a short message is enough. I read every one.