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Strategy pack · Word

Customer persona

A portrait of your real customer, built from conversations, not guesses.

Talk to at least 5 customers before filling this in. Write their words, not yours.

Preview of the Customer persona template

Who they are

Their day

Their problem

How they buy

Quotes from real conversations

QuoteWho said itDate

What it means for us

Try: WhatsApp, ad budget, Gen Z, Bul Ma Topp
Direct line

Send me a message.

A question, an idea, a project: a short message is enough. I read every one.