One-page marketing plan
Your whole marketing on one page: goal, customer, offer, channels, budget and the number you watch.
← The library Templates
Ready to use. Free.
28 templates for marketing and film-making. Fill them right here and download your filled file, or take the blank Word or Excel file.
Marketing templates.
Plan, create and measure: the documents I use with clients, ready for your business.
Strategy pack
Market entry dashboard
Choose your next country, track the 90-day launch on a few numbers, and follow every local partner, in one file.
Partner pilot brief
Set up a 90-day pilot with a local partner: who does what, the numbers you track, and how you decide to continue.
Brand platform
Mission, positioning, personality and tone of voice: the reference everyone uses to talk about your brand.
Customer persona
A portrait of your real customer, built from conversations, not guesses.
Competitor analysis
Compare 5 competitors on offer, price, channels and reviews, and find the gap you can own.
Content & social pack
Content calendar
Plan a month of posts by pillar and channel, with status and results in the same sheet.
Instagram & TikTok post brief
Brief a post or a reel in 5 minutes: hook, script, shots, caption and call to action.
WhatsApp message scripts
Ready-made replies for every step of a WhatsApp sale: first message, price, follow-up, after-sale.
Influencer brief & agreement
Brief a creator clearly and agree on deliverables, dates, payment and usage rights in writing.
Ads & numbers pack
Ad campaign brief
Set up a Meta or TikTok campaign as a measured test: goal, audience, budget, creatives and the win rule.
Monthly budget & results tracker
Every franc spent, by channel, with the leads and sales it brought: cost per lead and per sale calculate themselves.
KPI dashboard
The 8 numbers that tell you if your marketing works, week after week, with targets and progress.
UTM link tracker
Build tracked links for every post, ad and partner, so you know exactly where visitors come from.
Film-making templates.
From the brief to the delivery: what a professional shoot runs on, in FCFA and built for here.
Pre-production
Creative brief
Agree with the client on the why, the audience, the message and the deliverables before writing a single shot.
Treatment / director’s note
Pitch your vision: the story, the tone, the look and why you are the right director for it.
Script (two-column AV)
The standard two-column script for ads, brand films and interviews: picture on the left, sound on the right.
Storyboard
Draw your shots frame by frame with action, dialogue and sound under each one. Stick figures are fine.
Shot list
Every shot of the shoot with size, movement, lens, sound and priority, ordered to save time on set.
Production
Call sheet
The one sheet everyone gets the night before: times, address, contacts, schedule and safety.
Shooting schedule
Plan every shoot day by location, light and cast, with the page count and time for each scene.
Production budget (FCFA)
A full production budget in FCFA, from pre-production to delivery, with a 10% contingency that calculates itself.
Equipment checklist
Everything to pack for the shoot, checked out and back in, so nothing stays on location.
Location release
Written permission to film at a place, with dates, areas allowed, fee and conditions.
Post & delivery
Edit review sheet
Collect client and team feedback by timecode, decide what changes, and track it to the final version.
Delivery specs by platform
Formats, ratios, resolutions and durations for each platform, plus a checklist of every file to deliver.
Festival submission tracker
Track festivals, deadlines, fees, status and results for your short film or documentary.
Credits template
End credits in the usual order, so nobody is forgotten and every name is spelled right.