Strategy pack · Word

One-page marketing plan

Your whole marketing on one page: goal, customer, offer, channels, budget and the number you watch.

Fill it in one sitting. If a box takes more than 10 minutes, that is the part of your marketing to fix first.

1. The goal

One number and one date. Example: 50 orders a month by June 30.

Goal (number + date)Where we are todayWhy this goal matters

Main customer (who, where, age, job)Their problem in their own wordsWhere they spend time (online and offline)What makes them buy, what stops them

Offer in one sentencePrice and how people pay (cash, Wave, Orange Money, card)Why us and not someone elseProof we have (clients, numbers, reviews)

Two channels done well beat five done badly.

Monthly budget (FCFA)Hours per weekWhat we stop doing

NumberWhere we read itWho reports it, on which day